JASON L. YOUNG
Writer | Storyteller | Communications Strategist
SELECTED PROJECTS
My storytelling provides compelling narratives that capture attention, deepen engagement, and inspire audiences to connect emotionally, explore further, and take meaningful, informed action.
My design skills create polished materials that align with organizational goals, strengthen brand identity, and communicate key messages with clarity, professionalism, and lasting impact.
I develop data-driven social strategies and creative content that amplify brand presence, drive community engagement, and convert followers into active participants.
RESUME
St. Louis Community College
March 2021-June 2026
Led campus marketing and communications strategy, managing projects that advanced the college’s mission, strengthened connections with students, employees, and community audiences, and supported three consecutive years of double-digit enrollment growth.
Developed audience-focused content and calls to action promoting academic
programs, events, and institutional initiatives while connecting students, employees, and community audiences with information that encouraged engagement and participation.
Secured earned media coverage by identifying and developing compelling human- interest stories, including a graduating student who overcame significant challenges to become commencement speaker, two students who formed a powerful bond after losing their daughters within weeks of each other, and the career impact of the college’s truck driving program.
Wrote and designed audience-focused digital and print content, combining compelling copy and visual storytelling to promote academic programs, events, student success, and institutional initiatives.
Expanded community engagement and audience reach by building relationships with civic organizations, community leaders, and public and private high schools; identified and cultivated partnerships with previously untapped niche media outlets to connect the college with new and diverse audiences.
Contributed as a member of the Forest Park campus leadership team, serving as liaison between the marketing and communication team and the president, deans, and department heads of the campus to address student and staff priorities.
Campus Marketing and Communications Coordinator
Award-winning writer, editor, storyteller, and communications professional with nearly three decades of experience creating compelling content for higher education, health care, corporate, nonprofit, and community audiences.
Skilled at finding the human story within complex organizations and transforming information, ideas, and data into clear, engaging narratives that inform, connect, and inspire action. Experienced in developing content across print and digital channels for diverse audiences, including students and young adults.
Combines journalism instincts, marketing strategy, editorial judgment, visual storytelling, and a deep understanding of audience needs with a collaborative, curious, and adaptable approach to mission-driven communications.
Skills
My story
• Storytelling
• Copywriting
• Content Strategy
• Audience Strategy
• Brand Voice
• Editing
• AP Style
• Creative Concepting
• Internal Communications
• Social Media
• Digital Communications
• Visual Storytelling
• Campaign Development
• Media Relations
• Health Care Communications
• Project Management
Soccer Referee and Assigner
Various employers
August 1993-present
Manage approximately 55 referees and coordinate staffing for 75 to 200 weekly games across four facilities, balancing complex scheduling demands, personnel needs, and competing priorities. matches at multiple levels.
BA History, University of Missouri
Marketing Project Manager (Contractor)
Edward Jones
October 2019-April 2020
Produced compelling feature stories for organization-wide audiences, leading the storytelling process from concept to completion through interviews, research,
fact-checking, writing, editing, multimedia coordination, and collaboration with designers.
Served as a trusted communications consultant to employees and organizational leaders, shaping messaging strategies, refining key messages, identifying effective communication channels, and tailoring content to engage diverse audiences.
Public Relations and Communications Associate
Compass Health Network
April 2015-October 2019
Launched the first formal marketing initiative in the organization’s 45-year history, developing an integrated strategy that strengthened brand visibility and audience engagement through social media content highlighting programs, services, events, and community impact.
Wrote, edited, designed, and produced multi-channel marketing and storytelling content, including magazine-style publications, the organization’s inaugural annual report, direct-mail campaigns, and internal and external communications.
Led the content strategy, writing, editing, and design of a biweekly, 10-page employee publication reaching more than 2,200 staff members, using organizational news and storytelling to strengthen employee connection, engagement, and understanding of the organization’s mission.
Communication Specialist and Journalist
Various clients
August 1995-August 2022
Wrote and edited high-impact, AP-style news and feature stories for leading national and regional media organizations, including The New York Times, The Associated Press, The Dallas Morning News, Detroit Free Press, and The Indianapolis Star.
Strengthened brand awareness and audience engagement for The ALS Association St. Louis Regional Chapter through internal and external newsletters, strategic media outreach, earned media coverage, and coordinated communications initiatives.
STORYTELLING • BRAND STRATEGY • MEDIA RELATIONS • DESIGN