Graphic Design
Selected examples of visual storytelling and audience-focused design created to inform, engage, and inspire action.
Projects
Student Engagement Campaign
Campus Life needed greater insight into student interests, preferences, and unmet needs. I created this digital screen campaign to encourage survey participation and gather feedback that could help campus staff better understand student experiences and shape future programming priorities.
I created this digital display to promote a campus event exploring the war in Ukraine. I used sunflowers, Ukraine’s national flower, to create an immediate visual connection, while a clean layout and concise copy communicated the event’s purpose and details at a glance.
Event Promotion
Paws for Pause:
Student Wellness Campaign
Digital Screen
Created to promote library wellness resources and a therapy dog event, this digital display required balancing multiple messages within limited space. I used clear visual hierarchy, concise copy, and distinct content sections to help students quickly identify resources and opportunities while moving through campus.
Print Advertising
Unlike the digital display, the print version focused exclusively on the therapy dog event. I used a dominant image, a concise headline, and minimal copy to communicate the message quickly and effectively to students viewing campus bulletin boards in passing.
Brand Building
I created this piece to connect students with College Bound resources for financing their education. The organization’s recognizable logo serves as the dominant visual, while concise copy and a clear call to action direct students to explore options for paying for college.