Plant The Future
Plant the Future is a Canadian environmental non-profit organization that organizes community tree planting events with goals of raising awareness about the importance of a sustainable future.
About / Objective
To design a consistent brand personality in the form of marketing collateral and digital signage for an environmental organization called the Plant The Future (PTF) who are passionate about climate initiatives and sustainability. The poster and banner will be used to promote the annual tree plant hosted by Plant The Future and encourage Vancouver locals to participate.
Technologies Used
Figma
Adobe Photoshop
Process
Generated a creative brief to identify the brand guidelines, company details and target audience
Brainstormed event ideas and researched marketing strategies
Finalized the event idea and design objectives
Sketched layout of poster and banner ideas
Assembled a style guide with color palettes, images and font type
Designed a digital prototype on Figma based on sketches
Experimented with various iterations of the design (font type, colors, and images) to further develop the brand identity
Drafted and edited copy to ensure the call-to-action is clear and concise to the target audience
Obtained peer feedback from three SFU graphic design alumni
Implemented design feedback and rendered the final deisgn into product images
